Soon after sharing, delight ricocheted across social media. Wellington seemed most interested in the fishes in Amazon Rising! The black-barred silver dollars also seemed interested in their unusual visitor. Some of the penguins went on a field trip to meet other animals at Shedd. To help bring happiness to their feeds, they shared a video of a penguin named Wellington exploring the aquarium and meeting other animals at Shedd. Keep a pulse on the external factors impacting them, too.įor example, during the first COVID lockdown, the Shedd Aquarium knew their audience was wrestling with uncertainty and anxiety. Zero in on your target audience by monitoring who follows your brand, how they interact with you and why they follow you. Members of this group often share common interests, hobbies and behaviors. If you haven’t already, define your target audience.Ī target audience is the group of people who are most likely to be interested in your brand or product. Understanding the people you’re trying to reach is the first step towards going viral. Going viral requires equal amounts of skill and luck.įollow the content best practices of these nine brands who have created viral magic to improve your chances. But there are no quick hacks to produce a viral video. However, trending platforms like TikTok offer more opportunities for brands to go viral on social. #socialmediachallenge #socialmediamarketing #fyp #foryoupage #brandtok
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